Sara De Prai – 2025 Thesis

This paper, titled “Digital Communication Management in Small and Medium-Sized Enterprises: The Case of RomARS,” aims to explore the importance of digital communication in small and medium-sized enterprises (SMEs) through the practical and professional experience at the innovative telecommunications startup, RomARS S.r.l. In an increasingly digital-oriented landscape, SMEs face challenges and opportunities related to the implementation of digital marketing tools. The primary goal of this study is to examine how these businesses can use such tools to increase their online visibility, develop communication strategies, facilitate networking with other companies and/or customers, and improve their competitiveness in the market.
Through a detailed analysis of the web communication channels and the communication strategies implemented by RomARS, as well as the activities to be carried out during the four-month period from November 2024 to February 2025, this study aims to outline effective practices for managing digital communication within an SME, highlighting the importance of responsible roles within the company. The activities undertaken at the company will provide a concrete example, helping to identify strategies for optimizing communication and marketing results, thus offering practical insights for SMEs and future employees in the communications sector.